With full force: JBL's immersive neon sign experiences
When brands connect with emotions, unforgettable experiences emerge – and that's exactly what JBL has achieved. The world-renowned audio brand not only delivers rich sound, but also makes a real statement with its eye-catching neon sign installation. Whether in flashy clubs or stylish selfie spots – the iconic "JBL" logo in vibrant orange draws everyone's attention.
🎧 Hands-on brand experience
At Zurich's "Selfie Hotel," an interactive experience with over 20 selfie rooms, JBL created its own sound booth: a bright orange box equipped with speaker elements on the walls and ceiling – and at the center: a custom neon sign from Neonwerk. The result? A space that invites you to sing along, marvel, and share.
🔊 Branding that lasts
The neon sign elevates JBL's brand identity to a new level. Whether as an eye-catcher in a store, a highlight at events, or a selfie magnet: the combination of strong luminosity, clean lines, and brand color makes the sign the perfect extension of the JBL branding.
📸 Virality in neon light
In the age of TikTok, Reels, and Stories, visual recognition is more important than ever. The illuminated JBL sign creates shareable content—authentic, stylish, and immersive. It's no wonder it's been making waves beyond social media.
✨ Conclusion: JBL shows how a brand can shine
With their neon sign installation, JBL demonstrates what effective brand branding looks like today: bold, immersive, and socially ready. For us at Neonwerk, it's a prime example of how light makes brands shine—literally.
👉 Submit your request now: anfrage.neonwerk.ch
Images © JBL / dearcreative / Selfie Hotel
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